The Reno Arch is a unique entryway sign proclaiming 'The Biggest Little City in the World." It is located on Virginia St. in the downtown area to welcome everyone to Reno. It features neon lighting and is recognized world-wide.
The original Arch was erected in 1926 to commemorate the completion of the Lincoln Highway. The sign has been refurbished and re-erected on Lake St. near the National Automobile Museum.