Alice

Alice is the seat of Jim Wells County. First called Bandana, then Kleberg, the town was finally named Alice after the daughter of Captain Richard King, who established the King Ranch. When the Texas Mexican Railroad and the San Antonio & Arkansas Pass Railroad intersected the city, the community became the world’s largest cattle shipping point from 1888 to 1895. Alice is a dividing point between brush country to the west and coastal plains to the east as well as between the border region and the rest of Texas. Oil was discovered in the 1930s, and the town became the hub for the petroleum business and continues to serve in this capacity for agribusiness, tourism, and as the distribution center for South Texas. The Beefmaster cattle breed was developed here.

Alice’s lifestyle is outdoor oriented. Eleven city parks offer sports fields, tennis courts, swimming pools and an 18-hole municipal golf course. There are also outdoor band concerts on summer evenings. Hunters seek white-tailed deer, javelina, wild turkey, quail and dove.

Annual extravaganzas in the town include the Fiesta Bandana, celebrating the first settlement of the town when it was known as Bandana, which is held in early May. The Hispanic Heritage Festival is held in September, and the Jim Wells County Fair is held in October.

Go a little further.

The next turn is often where things start to get interesting.

South Texas Museum

Small museum focuses on distinctive history and traditions of this South Texas region. Exhibits trace habitation from American Indian to 20th-century farm, ranch, railroad, and oil activities, with emphasis on…

Learn more →

Things to Do in Alice

Worth the stop.

Some places don't need much time, just the right moment.

Alice Country Club

Course Access: PrivateHoles: 9Reserve Advance Tee Times: Yes

Learn more →

Stay curious.

A small detour can turn into something worth remembering.

Tejano R.O.O.T.S. Hall of Fame

Museum captures the lifestyles of Tejano music and salutes pioneers of the genre. Exhibits include…

Learn more →

Leave room for the unexpected.

The best parts of a trip rarely show up on an itinerary.

Alice Municipal Golf Course

Course Access: PublicHoles: 18Reserve Advance Tee Times: 4 days

Learn more →

Upcoming Events

No upcoming events listed yet.

Nearby Lakes & Parks