Florence

Located in Northwest of Alabama, on the banks of the Tennessee River, the City of Florence is here since 1818, part of the Shoals area. With a history of more than 10,000 years, this river town received the name of Florence after the Italian city with the same name.

Now, this city is the perfect place to work, live, or retire or visit, depending on what you want to do. There are many things worth visiting in this area, and you get to benefit from the hospitality of the locals, the beauty of the landscapes and everything else that the city has to offer.

More road, less rush.

There's no need to hurry through something worth experiencing.

Alabama Outdoors

Gear, clothing and footwear for backpacking and all outdoor adventures. Located in historic downtown. Check web for events.

Learn more →

Things to Do in Florence

Somewhere between here and nowhere.

The spaces in between are often the most memorable.

Deibert Park

Learn more →

Indian Mound and Museum

The Florence Indian Mound is the Tennessee Valley area's largest domiciliary mound. The mound rises…

Learn more →

Keep it easy.

The best days usually come without pressure or overplanning.

Children’s Museum of the Shoals

Hands-on discovery experience for entire family. Exhibits educate while entertaining. Includes historical, musical, interactive, technological…

Learn more →

Keep it easy.

The best days usually come without pressure or overplanning.

Blackberry Trail Golf Course

Steven Plumer design. Built within newly developed residential area with rolling fairways, fairway and green-side…

Learn more →

Stay a little longer.

Rushing through a place rarely does it justice.

Florence Golf & Country Club

Course Access: PrivateHoles: 18Reserve Advance Tee Times: Yes

Learn more →

Find your way.

There's no single right route, just the one that fits you.

Alabama’s Frank Lloyd Wright Rosenbaum House Museu

One of best examples of Wright's Usonian style (1939-40). Only structure in Alabama designed by…

Learn more →

Make time for quiet places.

Not every destination needs noise to be meaningful.

Funland Water Park, Inc.

Water-theme park featuring a 328-ft. waterslide, 378-ft. tube slide, 3 kiddie slides, pool, 2 go…

Learn more →

Stop when something catches your eye.

Those moments tend to matter more than the planned ones.

Doublehead Resort

Learn more →

View all 20 attractions in Florence →

Upcoming Events

All Attractions in Florence