Florence

Located in Northwest of Alabama, on the banks of the Tennessee River, the City of Florence is here since 1818, part of the Shoals area. With a history of more than 10,000 years, this river town received the name of Florence after the Italian city with the same name.

Now, this city is the perfect place to work, live, or retire or visit, depending on what you want to do. There are many things worth visiting in this area, and you get to benefit from the hospitality of the locals, the beauty of the landscapes and everything else that the city has to offer.

Indian Mound and Museum

The Florence Indian Mound is the Tennessee Valley area's largest domiciliary mound. The mound rises from history-43 feet high, the largest trove of ancient tools, pottery, jewelry, and pipes in…

Learn more →

Things to Do in Florence

Stop when something catches your eye.

Those moments tend to matter more than the planned ones.

Deibert Park

Learn more →

Simple trips are often the best.

You don't need much for a place to leave an impression.

Alabama Outdoors

Gear, clothing and footwear for backpacking and all outdoor adventures. Located in historic downtown. Check…

Learn more →

The road is the experience.

Getting there is often the point, not just the outcome.

Blackberry Trail Golf Course

Steven Plumer design. Built within newly developed residential area with rolling fairways, fairway and green-side…

Learn more →

The road is the experience.

Getting there is often the point, not just the outcome.

Children’s Museum of the Shoals

Hands-on discovery experience for entire family. Exhibits educate while entertaining. Includes historical, musical, interactive, technological…

Learn more →

Take the detour.

The extra miles are often where the story begins.

Florence Golf & Country Club

Course Access: PrivateHoles: 18Reserve Advance Tee Times: Yes

Learn more →

Stop when something catches your eye.

Those moments tend to matter more than the planned ones.

Funland Water Park, Inc.

Water-theme park featuring a 328-ft. waterslide, 378-ft. tube slide, 3 kiddie slides, pool, 2 go…

Learn more →

Find your way.

There's no single right route, just the one that fits you.

Alabama’s Frank Lloyd Wright Rosenbaum House Museu

One of best examples of Wright's Usonian style (1939-40). Only structure in Alabama designed by…

Learn more →

Let the road decide.

Plans are useful, but flexibility is where the real discoveries happen.

Doublehead Resort

Learn more →

View all 20 attractions in Florence →

Upcoming Events

All Attractions in Florence