Florence

Located in Northwest of Alabama, on the banks of the Tennessee River, the City of Florence is here since 1818, part of the Shoals area. With a history of more than 10,000 years, this river town received the name of Florence after the Italian city with the same name.

Now, this city is the perfect place to work, live, or retire or visit, depending on what you want to do. There are many things worth visiting in this area, and you get to benefit from the hospitality of the locals, the beauty of the landscapes and everything else that the city has to offer.

Let the road decide.

Plans are useful, but flexibility is where the real discoveries happen.

Alabama’s Frank Lloyd Wright Rosenbaum House Museu

One of best examples of Wright's Usonian style (1939-40). Only structure in Alabama designed by Wright. Constructed of cypress, glass and brick. Acquired by City of Florence (1999) and fully…

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Things to Do in Florence

Go where you feel alive.

Pay attention to the places that pull you in without explanation.

Funland Water Park, Inc.

Water-theme park featuring a 328-ft. waterslide, 378-ft. tube slide, 3 kiddie slides, pool, 2 go…

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Let it unfold.

Not everything needs to be scheduled to be meaningful.

Doublehead Resort

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The road is the experience.

Getting there is often the point, not just the outcome.

Deibert Park

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Keep it easy.

The best days usually come without pressure or overplanning.

Alabama Outdoors

Gear, clothing and footwear for backpacking and all outdoor adventures. Located in historic downtown. Check…

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Indian Mound and Museum

The Florence Indian Mound is the Tennessee Valley area's largest domiciliary mound. The mound rises…

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Stop when something catches your eye.

Those moments tend to matter more than the planned ones.

Children’s Museum of the Shoals

Hands-on discovery experience for entire family. Exhibits educate while entertaining. Includes historical, musical, interactive, technological…

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Stay curious.

A small detour can turn into something worth remembering.

Blackberry Trail Golf Course

Steven Plumer design. Built within newly developed residential area with rolling fairways, fairway and green-side…

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A place to slow down.

Not every stop needs to be busy to be worth your time.

Florence Golf & Country Club

Course Access: PrivateHoles: 18Reserve Advance Tee Times: Yes

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